Innovatoria Print

America continues to dictate the rules not only in the sphere of media, but also in advertising business. Most of the winners of Clio Awards later win also the Cannes prizes. One of the relatively young festivals – those in Slovenia, does not compete with the older and well-known festivals, but is undisputedly the leading festival in its region. Golden drum covers market of around 400 million people and is an event, where leading advertising agencies and experts from all over the world can set their watches right and share their experience about the innovations and trends in advertising and marketing.

Where are we

Bulgaria still cannot praise herself with an award from those festivals. Of course we have our attendants, but usually they don’t participate in the competition or struggle for nomination. All this has its logical explanation. The big prizes go to the big players and to the powerful advertising agencies. Advertisers like Apple, Procter&Gamble, Coca-Cola and others work with the best in the branch and make billion dollar campaigns. These financial scales still could not be reached in Bulgaria. We can only wish to achieve such high advertising and marketing statistics soon.