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Useful Information

The most popular advertising festivals in the world

Who is number 1

Europe and America are the places, where the most famous advertising forums are carried out. Clio Awards (USA), Cannes Lions (France), Golden Drum (Slovenia), Effie Awards (USA) are the leading advertising festivals. Every self-respecting advertiser dreams to have the honor to win such an award. Each of these festivals claims to be the most prestigious, the most imposing and the most upscale one. 

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Creation of PDF portfolio for graphic design

Selection of works

The most important issue is to decide exactly which designer concepts to include in your portfolio. Think about what kind of products you seek. If you have specific orientation, for example design of  books, choose your best work in this sphere. If you are in the beginning of your career and you still don’t have any particular orientation towards a certain segment, choose your best projects in all spheres. It’s not a problem if you have only training and private projects. The work itself can impress even without a client’s name, for whom it is made, without publication and so on. If you have any real experience as designer and some works you are proud with, you must include them in your portfolio.

Remember, the purpose is not to show everything you have ever made. Stick to the philosophy that “less means much”. Make a small selection of your best works. Each of these works must show a certain style, technics or product.

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Mac versus PC or technology is just an instrument

Technology is just an instrument

Lost in these so called "computer wars" we sometimes neglect the most important aspects of our work – the attitude and attention to the client. Usually the client has very poor experience or no experience at all working with designers and for that reason he does not understand very well what exactly he pays for. Many designers complain that their job is underestimated – a classical example is when the client explains the project he wants to realize and the designer tells him the price, the client thinks for a second and then says: “This is too expensive, my nephew has Photoshop, he’ll do the job"

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Partners

Promo Trolley

Innovatoria has the pleasure to present you a brand new product for the Bulgarian advertising market - Promo Trolley.       more...
Promo Trolley